# The Content API for Shopping stops working

Calls to /content/* on Google Content API for Shopping stopped working on September 1, 2026.

On September 1, 2026, requests to /content/* endpoints will fail. Calls made by clients lacking an active extension will intermittently return an HTTP 410 Gone status code as the endpoints shut down.

- API: Google Content API for Shopping (shoppingcontent.googleapis.com)
- Kind: Endpoint removal
- Takes effect: September 1, 2026
- Calls after that day: fail
- Calls it hits: `/content/*`
- Source: [Announcement](https://developers.google.com/shopping-content/guides/deprecation-and-sunset)
- Page: https://www.okapi.bot/providers/google-content-api-for-shopping/breaking-changes/the-content-api-for-shopping-stops-working/

## What to use instead

Migrate to Merchant API v1 (merchantapi.googleapis.com) following the Merchant API migration guide, or submit an extension request to Google. Moving to the replacement requires a rewrite of the integration, as the Merchant API is a different API with its own resources and sub-APIs.

The Merchant API is a different API with its own resources and sub-APIs: moving over is a rewrite of the integration, or an extension request to Google.

## Google Content API for Shopping's words

> Starting September 1, 2026 , requests sent to Google Content API for Shopping endpoints by clients without an active extension will intermittently fail with an HTTP 410 Gone status code.